Search Engine Optimization (SEO)
SEO is – or used to be – an Internet marketing strategy, that targets to maximize the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine. To achieve this, SEO examines what people search for and the actual search terms or keywords they use, how search engines work, and which search engines they prefer.
Newer trends are content based and demand that in order to achieve a good presence on search engines, what is needed is to improve overall web presence of website. This way SEO not only helps to improve search engines ranking but also helps to create sites with better content and better web presence.
SEO is about linking the users to the websites that contains the information that they’re looking for.